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Bernhard Swoboda: Käuferverhalten, Buch

Bernhard Swoboda, Hanna Schramm-Klein
Käuferverhalten

Das Verständnis des Käuferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marketingüberlegungen und dient als Grundlage, um Kunden zu beeinflussen und Kundenbeziehungen zu gestalten -…

Erscheint bald
Buch
Mi Meurer: Social Robot Experience, Buch

Mi Meurer
Social Robot Experience

Service-Roboter halten zunehmend Einzug in die Lebenswelt der Konsumenten und unterstützen diese bei ihren Alltagstätigkeiten. Dadurch verändern sie auch die sog. Customer Experience (CE) der Konsumenten.…

lieferbar ab 18.1.2025.
Buch
EUR 79,99*
Melanie Stehr: Kommunikationsmuster in B2B Customer Journeys, Buch

Melanie Stehr
Kommunikationsmuster in B2B Customer Journeys

Neue Kommunikationstechnologien sowie die gesteigerte Verfügbarkeit von Informationen verändern laufend das Spektrum der Informationsmöglichkeiten in organisationalen Beschaffungsprozessen. Vor diesem Hin…

lieferbar ab 7.1.2025.
Buch
EUR 79,99*
Michael Kleinaltenkamp: Customer Success Management - Kundenerfolg als Geschäftsstrategie, Buch

Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti
Customer Success Management - Kundenerfolg als Geschäftsstrategie

Ende 2024 gaben fast 250.000 Personen auf LinkedIn an, eine Position als Customer Success Manager zu bekleiden. Customer Success Management (CSM) ist somit die am schnellsten wachsende Unternehmensfunktio…

lieferbar ab 23.1.2025.
Buch
EUR 54,99*
Anne Cordts: Sales Automation, Buch

Anne Cordts
Sales Automation

Dieses Buch befasst sich mit den Auswirkungen zunehmender Automatisierung im Vertrieb. Als Konsequenz von Automatisierung nimmt die persönliche Interaktion zwischen Mitarbeiter und Kunde ab, sodass der Ve…

lieferbar ab 25.1.2025.
Buch
EUR 69,99*
Ross Smith: The AI Revolution in Customer Service and Support, Buch

Ross Smith, Mayte Cubino, Emily McKeon
The AI Revolution in Customer Service and Support

In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success. The AI Revol…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 44,87*
Liz Kao: Salesforce For Dummies, Buch

Liz Kao, Jon Paz
Salesforce For Dummies

Your easy-to-follow guide to the world's leading cloud-based CRM software Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and support oper…

sofort lieferbar
Buch
EUR 28,24*
Eric Yaverbaum: Public Relations for Dummies, Buch

Eric Yaverbaum
Public Relations for Dummies

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a bi…

lieferbar ab 19.2.2025.
Buch
EUR 25,43*
Mayo Oshin: Learning Langchain, Buch

Mayo Oshin, Nuno Campos
Learning Langchain

If you're looking to build a production-ready AI application that enables users to "chat" with your company's private data, then you'll need to master LangChain--a premier AI development framework used by…

lieferbar ab 29.4.2025.
Buch
EUR 79,27*
Craig Legrande: Ai-Driven Value Management, Buch

Craig Legrande, Venkataraman Lakshminarayanan
Ai-Driven Value Management

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Su…

lieferbar ab 9.1.2025.
Buch
EUR 35,39*
John Goodman: Strategic Customer Service, Buch

John Goodman
Strategic Customer Service

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M…

lieferbar ab 17.12.2024.
Buch
EUR 21,81*
Mohamed Zaki: Data-Driven Customer Experience Transformation, Buch

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.
Buch
EUR 53,04*
Mohamed Zaki: Data-Driven Customer Experience Transformation, Buch

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.
Buch
EUR 167,34*
Nick Mehta: Digital Customer Success, Buch

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 28,41*
Jim Kraus: Buyer Personas, Buch

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 28,41*
Wayne Simmons: The Customer Excellence Enterprise, Buch

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 28,41*
Ryan O'Sullivan: Building B2B Relationships, Buch

Ryan O'Sullivan
Building B2B Relationships

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

lieferbar ab 31.12.2024.
Buch
EUR 49,26*
Adam Brotman: AI First, Buch

Adam Brotman, Andy Sack
AI First

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI …

Erscheint bald
Buch
Fred Selnes: Customer Portfolio Management, Buch

Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a sma…

lieferbar ab 18.3.2025.
Buch
EUR 30,40*
Louis Patler: Make Your Own Waves, Buch

Louis Patler
Make Your Own Waves

Since the marketplace is constantly peaking and crashing like an ocean wave, could big-wave surfers have a few lessons for the entrepreneur?

lieferbar ab 17.12.2024.
Buch
EUR 20,43*
Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.