Eric Yaverbaum: Public Relations for Dummies, Kartoniert / Broschiert

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PR secrets for making a splash with your brand
Public relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strategically and creatively sculpting public opinion. Discover the step-by-step process for planning and executing a good PR campaign. This handy guide explains exactly how, when, and why to use press releases, articles, social media, and other outlets to promote your message. And you'll get easy ideas for tracking the success of your PR efforts-so you can do even better next time.
Inside...
Grasping how PR campaigns work
Comparing PR and advertising
Utilizing classic PR tactics
Using speaking engagements, podcasts, virtual events
Responding to a PR crisis
Avoiding common mistakes