Marketing Und Management – alle Bücher und LPs, Seite 9

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Fred Selnes: Customer Portfolio Management, Buch

Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a sma…

lieferbar ab 18.3.2025.

Buch

EUR 31,40*

David Meerman Scott
The New Rules of Marketing & PR

"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since t…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 30,90*

Matt Britton
Generation AI

Clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial…

lieferbar ab 6.5.2025.

Buch

EUR 30,40*

Eric Yaverbaum
Public Relations for Dummies

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a bi…

lieferbar ab 19.2.2025.

Buch

EUR 25,43*

Malcolm Gladwell
Revenge of the Tipping Point

"Why is Miami--Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what do…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 32,40*

Steven Ekstract, Stu Seltzer
Brand Licensing for Dummies

Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Br…

lieferbar ab 6.5.2025.

Buch

EUR 25,43*

Tom Emrich
The Next Dimension

The definitive guide to using augmented reality in marketing, advertising, and sales Ready to revolutionize your business? In The Next Dimension, acclaimed expert Tom Emrich reveals how augmented reality …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 29,42*

Leslie Zane
The Power of Instinct

"People don't decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you want to promote a product, an idea, or yourself, you have to connect with your audie…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 31,40*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,15*

Marily Nika
Building AI-Powered Products

Looking to leverage artificial intelligence in your products? This comprehensive book provides a clear and actionable framework to help product managers build AI-powered products that meet the needs of us…

lieferbar ab 15.3.2025.

Buch

EUR 42,04*

Cate Huston
The Engineering Leader

Great engineers don't necessarily make great leaders -- at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 37,52*

Amanda Cosco
Electric Runway

How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, the fashions of the future are exciting, eccentric, and positively electric. Drawing f…

Erscheint bald

Buch

Richard Newton
Project Management Step By Step

An accessible guide to the practical steps of essential project management activities, including developing a plan, building risks and issues logs and managing a project through to completion.

sofort lieferbar

Buch

EUR 19,91*

Barry Barnes,
Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Every…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,43*

Julia Ewert
From Pitch to Profit

YOUR BLUEPRINT TO A POWERFUL AND EFFECTIVE SALES PROCESS THAT IMPROVES CONVERSION AND INCREASES REVENUE Are you struggling to stand out from the competition? Do you know how to sell successfully while st…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 22,94*

Leila Fataar
Culture-Led Brands

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

Erscheint bald

Buch

John Goodman
Strategic Customer Service

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M…

lieferbar ab 17.12.2024.

Buch

EUR 22,87*

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

-22%

Stefan Wolpers
The Scrum Anti-Patterns Guide

Unlock Scrum success for beginners and experts alike with The Scrum Anti-Patterns Guide, your key to understanding and elevating Scrum practices. Scrum is simple to understand but difficult to master. As…

sofort lieferbar

EUR 39,48**

Buch

EUR 30,70*

Dain Walker
The 90 Day Brand Plan

The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business, written by personal branding guru and agency CEO Dain Walker delivers a play-by-play on how t…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,91*

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