Data-driven Marketing – alle Bücher

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Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 53,04*

Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 167,47*

Iain Brown
Mastering Marketing Data Science

In the rapidly evolving landscape of marketing, the fusion of analytics and creativity has heralded a new era of data-driven strategies. Mastering Marketing Data Science: A Comprehensive Guide for Today's…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 96,63*

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

Information Systems Engineering and Management -Band 9

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dyna…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 186,19*

Sven-Erik Willrich
Data-Driven Company

Daten werden für Unternehmen immer wichtiger. Gleichzeitig mangelt es an Best Practices und Leitfäden, wie klassische mit modernen Ansätzen wie Data Mesh oder Data Fabric zu einem anwendbaren Framework in…

lieferbar ab 19.2.2025.

Buch

EUR 34,99*

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectua…

sofort lieferbar

Buch

EUR 251,89*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,15*

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.

Buch

EUR 167,34*

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 162,66*

Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 39,83*

Mohamed Zaki
Data-driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 3.4.2025.

Buch

EUR 40,28*

Data-Driven Fluid Mechanics

Big data and machine learning are driving profound technological progress across nearly every industry, and are rapidly shaping fluid mechanics research. This is a self-contained and pedagogical treatment…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 150,54*

Bernard Marr
Data-Driven HR

How can HR professionals utilize and leverage their organization's data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately dr…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 162,66*

Bernard Marr
Data-Driven HR

Use data, analytics and metrics to make better HR decisions for your business.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 41,73*

Kristin Saling
Data-Driven Talent Management

Apply insights from people data to drive employee experience and business performance.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 53,04*

Kristin Saling
Data-Driven Talent Management

How can I use insights from people data to develop an inclusive, engaged, high-performing workforce? What data is available and how do I collect it ethically? Data-Driven Talent Management is a practical …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 165,95*

Jonas Rashedi
The Data-driven Organization

Business Guides on the Go

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path t…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 39,83*

Tomaso Aste
Probabilistic Data-Driven Modeling

This book introduces a powerful selection of methodologies and approaches for constructing models from data from various domains from statistics to complexity science. This book uses the estimation of mul…

lieferbar ab 28.2.2025.

Buch

EUR 123,82*

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