Selcuk Burak Hasiloglu: Data-Driven Marketing Analytics, Kartoniert / Broschiert

Klappentext

Data Driven Marketing Analytics: Research Methods and Analytical Toolsbridges the gap between traditional marketing research and modern big data analytics, offering a stepbystep guide to transforming data into actionable insights.

Readers will gain practical skills to design and manage research projects, predict customer behavior, and uncover hidden patterns in purchasing data. This book delivers these benefits through handson exercises, shareable datasets, and visual workflows, ensuring accessibility for users without coding experience. Key features include realworld case studies, interactive examples, and tools for segmentation, forecasting, and strategic decisionmaking.

This book is tailored for postgraduate students, researchers, and marketing professionals seeking to master datädriven decisionmaking. It is ideal for advanced courses in Marketing Analytics, Management Information Systems, and Business Statistics.

This book is supported by a comprehensive online repository containing over 100 ready-touse files, including datasets, Excel solutions, SPSS files, and Orange workflows.