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Tourism, Hospitality & Event Management

Consumer Brand Relationships in Tourism

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investi…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 240,94*

Digital Transformation of the Hotel Industry

Tourism, Hospitality & Event Management

The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to th…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 186,19*

Family Businesses in Tourism and Hospitality

Tourism, Hospitality & Event Management

This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 175,23*

The Spanish Model for Smart Tourism Destination Management

Tourism, Hospitality & Event Management

This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned with acad…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 54,75*

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