Marketing Communications – all Bücher

Public Sector Marketing Communications, Volume II

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer i…

deliverable within 2-3 weeks

Buch

Richard Tigges
Can AI Craft Communication?

Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fast followers? At the moment, there are actually far more communicati…

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Buch

People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen - mei…

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Albert N. Greco
Scholarly Publishing in the Humanities, 2000-2024

This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical s…

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Buch

Hannah Leimert, Torsten Tomczak, Jörn Redler, Philipp Scharfenberger
Holistic Brand Communication

Während lange Zeit die Kreation großer Kampagnen und ihre Verbreitung über klassische Medien als Maxime für wirksame Markenkommunikation galt, sind längst neue Prinzipien an ihre Stelle getreten. Mit der …

lieferbar ab 17.7.2025.

Buch

Uwe Seebacher
Unternehmenskommunikation neu gestalten

Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung. Die Kommunikationsabteilungen hab…

deliverable within 2-3 weeks

Buch

Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler
Crucial Conversations

This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has bee…

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Greg Giuliano
Coaching for (a) Change

Let's face it: change is hard. And yet, that's exactly what leaders are called to do-enable positive transformation for their organization, team, and team members. Traditionally, leaders have relied on a…

deliverable within 1-2 weeks

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Amelia Sordell
The Personal Branding Playbook

YOU DON'T NEED TO BUILD YOUR PERSONAL BRAND, BUT YOUR OPPORTUNITIES ARE NORMALLY A LOT BETTER IF YOU DO Everyone has a personal brand. You have a personal brand with your colleagues; you have a personal b…

deliverable within 2-3 weeks

Buch

Andrew Brodsky
Ping

'Brimming with surprising insights and useful tips. The resource we need for avoiding misunderstandings and making genuine connections' Adam Grant, bestselling author of Think Again The essential guide f…

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Buch

Mark Edwards
Best Story Wins

Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.

deliverable within 1-2 weeks

Buch

Laura Macdonald
The Endowment Handbook

Praise for THE Endowment HANDBOOK "The Endowment Handbook is an invaluable resource for anyone involved in the nonprofit sector. The author's expertise and practical advice offer a roadmap for building fi…

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Steve J Martin
Influence at Work

From the New York Times bestselling author on the psychology of persuasion: a brilliant new guide to improving your influence at work—and beyond. To be successful at work you also need to be influential …

deliverable within 1-2 weeks

Buch

Christina Farr
The Storyteller's Advantage

For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compel…

lieferbar ab 23.9.2025.

Buch

Elizabeth Nyamayaro
Human Skills

Transform your professional and personal relationships with this essential guide to instant connection, effective communication, emotional awareness, and conflict resolution.

deliverable within 1-2 weeks

Buch

Al Ries
Focus

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the pr…

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Sara Teitelman
Zen and the Art of Digital Transformation

PRAISE FOR ZEN AND THE ART OF DIGITAL TRANSFORMATION "Sara Teitelman's Zen and the Art of Digital Transformation will enable business leaders to achieve their full potential with digital transformation by…

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Buch

Stuart Maister, Kevin Vaughan-Smith
Choose Trust

A compelling, highly readable guide that reveals how and why building trusting relationships at work offers a competitive edge. Trust is the basis of all relationships—at work and beyond. We naturally wa…

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Donna Yoshitake Wuest
Douglas Lake Ranch

"Explore the rich history of Canada's largest ranch. Douglas Lake is the largest ranch in Canada, encompassing over one million acres of BC's south-central interior, and thousands of people have worked th…

deliverable within 2-3 weeks

Buch

Julia Ewert
From Pitch to Profit

YOUR BLUEPRINT TO A POWERFUL AND EFFECTIVE SALES PROCESS THAT IMPROVES CONVERSION AND INCREASES REVENUE Are you struggling to stand out from the competition? Do you know how to sell successfully while st…

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