Al Ries: Focus
Focus
Buch
- HarperCollins, 04/2024
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9780060799908
- Bestellnummer: 5032987
- Umfang: 320 Seiten
- Gewicht: 335 g
- Maße: 213 x 140 mm
- Stärke: 19 mm
- Erscheinungstermin: 17.4.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Al Ries
Focus
EUR 19,68*