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A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in business neuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gene…

lieferbar innerhalb 2-3 Wochen

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Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

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Fridrik Larsen
Commodity Branding

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability,…

lieferbar innerhalb 2-3 Wochen

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Biometrics and Neuroscience Research in Business and Management

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The auth…

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Advances in Advertising Research XIII

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses …

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Advances in Advertising Research (Vol. XII)

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen

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Advances in Advertising Research XIV

European Advertising Academy

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen

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Taylan Mavruk
Quantitative Research Methods in Corporate Finance

This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini c…

lieferbar innerhalb 2-3 Wochen

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Taylan Mavruk
Quantitative Research Methods in Corporate Finance

"This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini …

lieferbar innerhalb 2-3 Wochen

Buch

Kai Rommel, Arne Westermann, Marcus Becker, Qeis Kamran
Research Journal for Applied Management - Jg. 4, Heft 1

The Research Journal for Applied Management (RJAM) offers current results from practice-oriented research on various management topics in issue 1/2023. The articles in this issue cover research topics in …

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Welcome to The New Normal: Life After The Chaos

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

lieferbar innerhalb 2-3 Wochen

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David D'Acunto
The Future of E-Mobility

E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular eco…

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Energy Drinks

After reports of adverse events associated with energy drink consumption, including trouble sleeping, anxiety, cardiovascular events, seizures, and even death, concerns have been raised about their safety…

lieferbar innerhalb 1-2 Wochen

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