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Al Ries
Focus

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the pr…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 20,21*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

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Buch

EUR 52,42*

A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in business neuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gene…

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Buch

EUR 31,40*

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

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Buch

EUR 182,07*

Fridrik Larsen
Commodity Branding

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability,…

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Buch

EUR 51,19*

Biometrics and Neuroscience Research in Business and Management

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The auth…

sofort lieferbar

Buch

EUR 116,95*

Advances in Advertising Research (Vol. XII)

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their…

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Buch

EUR 175,23*

Advances in Advertising Research XIV

European Advertising Academy

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

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Buch

EUR 186,19*

Kai Rommel, Arne Westermann, Marcus Becker, Qeis Kamran
Research Journal for Applied Management - Jg. 4, Heft 1

The Research Journal for Applied Management (RJAM) offers current results from practice-oriented research on various management topics in issue 1/2023. The articles in this issue cover research topics in …

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Buch

EUR 17,99*

David D'Acunto
The Future of E-Mobility

E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular eco…

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Buch

EUR 45,50*

Energy Drinks

After reports of adverse events associated with energy drink consumption, including trouble sleeping, anxiety, cardiovascular events, seizures, and even death, concerns have been raised about their safety…

lieferbar ab 1.3.2025.

Buch

EUR 226,70*

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