Advances in Advertising Research XIV
Advances in Advertising Research XIV
Buch
- Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
- Herausgeber: Martin K. J. Waiguny, Alexandra Vignolles
- Springer Fachmedien Wiesbaden, 08/2024
- Einband: Gebunden, HC runder Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9783658447120
- Bestellnummer: 11936945
- Umfang: 284 Seiten
- Auflage: 2024
- Gewicht: 483 g
- Maße: 216 x 153 mm
- Stärke: 20 mm
- Erscheinungstermin: 2.8.2024
- Serie: European Advertising Academy
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
Advances in Advertising Research XIV
EUR 186,19*
