Advances in Advertising Research (Vol. XII)
Advances in Advertising Research (Vol. XII)
Buch
- Communicating, Designing and Consuming Authenticity and Narrative
- Herausgeber: Martin K. J. Waiguny, Alexandra Vignolles
- Springer Fachmedien Wiesbaden, 04/2024
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783658404314
- Bestellnummer: 11830146
- Umfang: 376 Seiten
- Auflage: 2023
- Gewicht: 486 g
- Maße: 210 x 148 mm
- Stärke: 21 mm
- Erscheinungstermin: 12.4.2024
- Serie: European Advertising Academy
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von Advances in Advertising Research
Klappentext
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
Advances in Advertising Research (Vol. XII)
EUR 175,23*