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    2. Springer Business Cases – alle Bücher

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    Philip Kotler: An Instructor's Manual to H2H Marketing Case Studies, Buch

    Philip Kotler, Kejsi Sulaj, Uwe Sponholz, Waldemar Pfoertsch
    An Instructor's Manual to H2H Marketing Case Studies

    Springer Business Cases

    This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to a…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 58,66*
    Paolo Taticchi: Sustainable Transformation Strategy, Buch

    Paolo Taticchi, Melina Corvaglia-Charrey, Melissa Demartini
    Sustainable Transformation Strategy

    Springer Business Cases

    This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. It offers a set of case stud…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 63,99*
    Marius Born: Building Trust in Startup Communication, Buch

    Marius Born
    Building Trust in Startup Communication

    Springer Business Cases

    This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and a…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 53,32*
    : H2H Marketing, Buch

    H2H Marketing

    Springer Business Cases

    H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Followin…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 90,66*
    : Marketing Case Studies in Emerging Markets, Buch

    Marketing Case Studies in Emerging Markets

    Springer Business Cases

    There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and p…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 63,99*
    : Family Business Cases, Buch

    Family Business Cases

    Springer Business Cases

    This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE family firms' profiles an…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 85,33*
    : Impacts of COVID-19 on Supply Chains, Buch

    Impacts of COVID-19 on Supply Chains

    Springer Business Cases

    This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse indust…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 153,32*
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