Brand Management – Bücher, CDs, LPs und mehr

Franz-Rudolf Esch, Jörn Redler
Corporate Brand Management

VorteileKompakt, verständlich, praxisnahKonsequent wissenschaftlich fundiert, insbesondere verhaltenswissenschaftlichViele Illustrationen, praxisorientierte CasesTake-away-BoxenBetrachtet aktuelle Trends:…

lieferbar ab 13.12.2026.

Buch

Oliver Vogler
Brand Management

This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the …

sofort lieferbar

Buch

Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 28.10.2026.

Buch

Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 28.10.2026.

Buch

Hanna Górska-Warsewicz
Trust and Brand Management

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several…

lieferbar innerhalb 1-2 Wochen

Buch

Walter Wymer
Strategic Brand Management for Small Businesses

Classroom Companion: Business

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

lieferbar innerhalb 2-3 Wochen

Buch

Strategic Brand Management In and Through Sport

This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.Despite decades of extensive research, b…

lieferbar innerhalb 1-2 Wochen

Buch

Harry Guhl, Pierre-Yves Donze
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

Buch

John S McKeown
Brand Management in Canadian Law, Sixth Edition

Brand Management in Canadian Law offers a comprehensive understanding of the intersections between branding processes and the application of Canadian laws and legislation. Now in its sixth edition, this i…

lieferbar in mind. 4 Wochen

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

Buch

Gary L. Frazier
Marketing and Channel Management for Low Brand Equity Firms

Management for Professionals

This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

lieferbar innerhalb 2-3 Wochen

Buch

Justyna Ganassali
Storytelling and Consumer Brand Relationships

This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite ext…

lieferbar innerhalb 2-3 Wochen

Buch

Daniel Neye, Joachim Bongard
Brands in Times of Constant Change

The world is in a constant state of crisis --- with brands right in the middle of it. Whether it is climate change, artificial intelligence, political conflicts, or societal upheavals: companies must act …

lieferbar innerhalb 2-3 Wochen

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

Buch

Claudia Brandkamp, Philipp Horn
Bedrohungsmanagement

Bedrohungen erkennen, bevor sie eskalieren. Verantwortung übernehmen, bevor es zu spät ist.Stalking, sexualisierte Gewalt, Radikalisierung -- Unternehmen sehen sich zunehmend mit komplexen Gefahren konfro…

lieferbar innerhalb 2-3 Wochen

Buch

Hermann Schröder
Einsatztaktik für den Gruppenführer

Kohlhammer Die Roten Hefte - Bd 10

Das Rote Heft 10 gibt den Einsatzleiterinnen und Einsatzleitern, beispielhaft an der Führung einer Gruppe, Hinweise für richtiges einsatztaktisches Verhalten im Feuerwehreinsatz. Anhand eines Ablaufplans,…

sofort lieferbar

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

Buch

Virgin Steele

Life Among The Ruins (Reissue)

Nachdem die damalige Plattenfirma der Band 1987 ihre Geschäfte einstellte und Bassist Joe O'Reilly sich entschied, die Band zu verlassen, konnte man vorerst keine weiteren Studioalben einspielen und auf T…

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2 CDs

Christoph Slaby
Das Planspiel als Entscheidungstraining

Fachbuchreihe Brandschutz

Das Planspiel ist eine Ausbildungsmethode, die in realistischer Art und Weise am Modell angemessenes Verhalten an der Einsatzstelle darstellen soll. Dem Lernenden werden Handlungsentscheidungen abverlangt…

lieferbar ab 31.12.2026.

Buch

Unkonventionelle Notfallmanagement-Forschung

In diesem Buch werden vor allem der Forschungsüberblick, die Forschungsergebnisse und die weiteren Perspektiven der "Unkonventionellen Notfallmanagement-Forschung" vorgestellt, einem großen Fors…

lieferbar innerhalb 2-3 Wochen

Buch

Trefferliste "Brand Management" - alle Bücher, CDs, LPs und mehr