The Oxford Handbook of Luxury Business
The Oxford Handbook of Luxury Business
Buch
- Herausgeber: Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts
- Hurst & Co., 01/2022
- Einband: Gebunden
- Sprache: Englisch
- ISBN-13: 9780190932220
- Artikelnummer: 10712969
- Umfang: 656 Seiten
- Gewicht: 1225 g
- Maße: 254 x 183 mm
- Stärke: 46 mm
- Erscheinungstermin: 25.1.2022
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.
The Oxford Handbook of Luxury Business
EUR 281,00*
