Tahir M Nisar: Personalization and Digital Social Markets
Personalization and Digital Social Markets
Buch
- Disrupting the Capitalist Economy
Artikel noch nicht erschienen, voraussichtlicher Liefertermin ist der 20.2.2025.
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Sie können den Titel schon jetzt bestellen. Versand an Sie erfolgt gleich nach Verfügbarkeit.
EUR 157,24*
- Bloomsbury Academic, 02/2025
- Einband: Gebunden
- Sprache: Englisch
- ISBN-13: 9781350444416
- Bestellnummer: 12072818
- Umfang: 288 Seiten
- Gewicht: 454 g
- Maße: 234 x 156 mm
- Stärke: 25 mm
- Erscheinungstermin: 20.2.2025
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies radically new forms of relationships, both economic and social, among firms and customers. These new relationships are driving major changes in commercial and industrial firms' policies and practices, and in turn, in the entire market economy. E-commerce trading, user-generated content, virtual communities, co-creation, influencer movements, FinTech, and sharing economies have strengthened the hands of consumers and have encouraged developments in cognitive technologies such as AI automation, which in turn create new ways of working and disruptions to traditional capital-labour relations. Ultimately, what emerges from this study is a picture of how digital technologies unleash forces of change that are creating new forms of social and economic sharing arrangements and new forms of social organization.For its empirical depth and and theoretical rigor, this book is essential reading for researchers and students interested in emerging, alternative forms of economics, business, and management, and particularly those interested in the digital economy and the state and future of capitalist markets.