Sumira Riaz: Patient Engagement in Pharma
Patient Engagement in Pharma
Buch
- A Psychologist Perspective
- Springer Nature Switzerland, 04/2024
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783031563393
- Bestellnummer: 11833112
- Umfang: 96 Seiten
- Auflage: 2024
- Gewicht: 160 g
- Maße: 235 x 155 mm
- Stärke: 6 mm
- Erscheinungstermin: 16.4.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Terms such as patient engagement , centricity , and patient first are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient.Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.
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Sumira Riaz
Patient Engagement in Pharma
EUR 47,99*