The Everything Token

Steve Kaczynski, Scott Duke Kominers

Buch

How Nfts and Web3 Will Transform the Way We Buy, Sell, and Create

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Verlag:: Penguin Publishing Group, 01/2024
Einband:: Gebunden
Sprache:: Englisch
ISBN-13:: 9780593545102
Umfang:: 288 Seiten
Gewicht:: 390 g
Maße:: 210 x 140 mm
Stärke:: 16 mm
Erscheinungstermin:: 23.1.2024
Hinweis: Achtung: Artikel ist nicht in deutscher Sprache!

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Klappentext

"A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business"--