Paul Baines: Baines, P: Marketing, Flexibler Einband

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

Baines, P: Marketing

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Verlag:: Oxford University Press, 03/2019
Einband:: Flexibler Einband
ISBN-13:: 9780198809999
Gewicht:: 1422 g
Maße:: 266 x 196 mm
Stärke:: 27 mm
Erscheinungstermin:: 18.3.2019

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Klappentext

The theories. The relevance. The reality. The complete package.

Biografie (Paul Baines)

Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing at Cranfield School of Management, Cranfield University. He is an international authority in the field of political marketing and Managing Editor, Europe, for the Journal of Political Marketing. He has published widely in journals and books on marketing topics including on public relations, public opinion, market segmentation and positioning, marketing research and strategic marketing. Paul runs his own strategic marketing and research consultancy, Baines Associates, which has undertaken work for a number of large and medium sized organisations including government departments, national charities and private sector organisations. In this spare time, he likes to swim, travel and devour current affairs magazines.