Paolo Sigismondi: Redefining Media in the Digital Age, Kartoniert / Broschiert
Redefining Media in the Digital Age
Buch
- New Global Competitive Advantages
lieferbar innerhalb 2-3 Wochen
(soweit verfügbar beim Lieferanten)
(soweit verfügbar beim Lieferanten)
Aktueller Preis: EUR 54,75
- Verlag:
- Springer International Publishing, 08/2024
- Einband:
- Kartoniert / Broschiert, Paperback
- Sprache:
- Englisch
- ISBN-13:
- 9783031667855
- Artikelnummer:
- 11939223
- Umfang:
- 144 Seiten
- Nummer der Auflage:
- 2024
- Ausgabe:
- 2024
- Gewicht:
- 230 g
- Maße:
- 235 x 155 mm
- Stärke:
- 9 mm
- Erscheinungstermin:
- 11.8.2024
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
The global rise of streaming and social media platforms, and the influence of tech giants in increasingly more sectors of the economy including the media industry, have disrupted the status quo of the global media competitive landscape. This volume offers an insightful analysis of the profound changes in the competitive advantages in the media industry ushered in by digital convergence, and their ramifications.As Hollywood enters its second century, it faces novel challenges stemming from the digital revolution, which are greater, in magnitude and in impact, than any of those brought in by previous communication technology revolutions in the last century. These new challenges include the ascent of new competitors, leading conglomerates arising from the digital revolution, which as a result of the ever-expanding reach of digital convergence are successfully operating in the media sector as well. The new competitive dynamics are on display in the analysis of the streaming and social media landscapes.
This book sheds light on the clash of two institutional logics within the new attention economy and its consequences on the competitive landscape. The legacy media institutional logics, represented by the legacy media conglomerates revolving around the Hollywood studios, which have established their primacy in the global mediascape for decades, now directly compete in the new landscape shaped by digital convergence with the digital media institutional logics identifying the tech giants emerging victorious from the digital revolution. The analysis utilizes the dichotomy between scripted and non-scripted media entertainment as a framework to assess the diverse competitive landscapes, business dynamics and their implications, of the different segments shaping the contours and boundaries of the media industry.
Biografie
Paolo Sigismondi is a Lecturer at the Annenberg School for Communication and Journalism, University of Southern California, where he specializes in media, communication, and entertainment. His research and teaching interests focus on the phenomena of globalization forged by new technologies and economic forces such as multinational corporations, especially media, advertising and entertainment conglomerates and their impact on society. He graduated summa cum laude in Economics from LUISS University in Rome, Italy. At the University of Southern California he earned an MBA from the Marshall School of Business, a graduate certificate in Business of Entertainment from the School of Cinematic Arts, and an MA and a PhD from the Annenberg School of Communication. He has more than a decade of work experience in the global media and entertainment industry. He held executive positions in two of Europe s largest media holding companies, Mediaset and Telemontecarlo networks, and in the United States he worked at the world headquarters of Warner Bros. Entertainment, in its International Television Distribution division.
Paolo Sigismondi
Redefining Media in the Digital Age
Aktueller Preis: EUR 54,75