Matt Bourn: Sustainable Advertising
Sustainable Advertising
Buch
- How Advertising Can Support a Better Future
lieferbar innerhalb 2-3 Wochen
(soweit verfügbar beim Lieferanten)
(soweit verfügbar beim Lieferanten)
EUR 167,60*
Verlängerter Rückgabezeitraum bis 31. Januar 2025
Alle zur Rückgabe berechtigten Produkte, die zwischen dem 1. bis 31. Dezember 2024 gekauft wurden, können bis zum 31. Januar 2025 zurückgegeben werden.
- Kogan Page, 03/2024
- Einband: Gebunden, HC gerader Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9781398613850
- Bestellnummer: 11533604
- Umfang: 296 Seiten
- Gewicht: 611 g
- Maße: 234 x 156 mm
- Stärke: 36 mm
- Erscheinungstermin: 26.3.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von Sustainable Advertising
Klappentext
Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced. From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.