Miriam J. Johnson: The Power of Brand Ownership
The Power of Brand Ownership
Buch
- Marketing in the Cultural Landscape
- Cambridge University Press, 01/2025
- Einband: Gebunden
- Sprache: Englisch
- ISBN-13: 9781009538404
- Artikelnummer: 12085309
- Umfang: 279 Seiten
- Erscheinungstermin: 23.1.2025
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von The Power of Brand Ownership
Klappentext
"A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily"--
Miriam J. Johnson
The Power of Brand Ownership
EUR 128,61*
