Markus Thomas Münter: Münter, M: Microeconomics, Competition and Strategic Behavio, Flexibler Einband

Klappentext

Microeconomics with case studies and applications for strategic management and consulting

Microeconomics is not applied math this textbook explains microeconomic frameworks used by managers in strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs all of which are crucial for understanding market dynamics and competitive behaviour. Frameworks and concepts are highlighted that have strong connections to strategic management.

Content:
1 Microeconomics, competition and strategic behaviour
2 Customer behaviour, products and network effects
3 Decisions under risk and behavioural economics
4 Firms, competition and innovation
5 Firm size, technology and decisions on production
6 Costs, restructuring and M& A
7 Perfect competition, monopoly and competition policy
8 Pricing strategies and price discrimination
9 Strategic decision-making and game theory
10 Strategic competition in oligopoly