Kry: Buying Whiteness: Why Consumers Choose Skin Whitening Products, Kartoniert / Broschiert

Klappentext

This title offers several advantages:
Intrigue: "Beyond Hype" sparks curiosity about the motivations beyond marketing.
Clarity: "Skin Lightening Products" defines the focus.
Deeper Look: "Why Consumers Choose" emphasizes understanding the underlying reasons.
Here's a breakdown of the content it could cover:
More Than Appearance: Briefly introduce the complex reasons for using skin lightening products, going beyond just achieving a lighter skin tone.
Cultural Pressures: Discuss the influence of societal beauty standards and the association of fair skin with status or success in certain cultures.
Unveiling the Motivations:
o Highlight the diverse factors that can drive consumer choice, such as:
Internalized colorism and self-esteem issues
Media portrayals and the influence of celebrities
Lack of representation of darker skin tones in advertising
A Critical Look:
o Briefly mention the potential downsides of skin lightening products, including health risks and unrealistic beauty standards.