Graham Hawkins: Deep Selling, Kartoniert / Broschiert

Klappentext

DEVELOP STRONGER, MORE PROFITABLE RELATIONSHIPS WITH YOUR BUYERS IN THE DIGITAL ERA
How we buy and sell has evolved dramatically. Buyers no longer interact with sellers in the same way, if they interact at all. In the face of globalisation, ecommerce, subscription services and new digital tools like AI, you need new strategies to generate successful sales and better bottom lines.
Deep Selling shares the cutting-edge sales model you need to create a buyer-obsessed, high-performance culture in your organisation. Your team urgently needs to embrace the growing suite of digital and AI technologies. But new technologies alone won't solve all your selling problems. If you want to boost your success, you must begin embedding these new tools more strategically into your sales execution models.
Revolutionise your sales approach with insights on how to:
audit your sales techniques and cycles
change your sales execution models
transform your selling with digital and AI tools
restructure your teams with organisational buy-in
adopt new performance measures and incentive structures.

With Deep Selling, you and your team will learn how to meet buyers where they are today--and engage them more fully than ever before.