Douglas Holt: How Brands Innovate, Gebunden
How Brands Innovate
Buch
- The Principles of Cultural Strategy
Item has not been released yet, probable delivery date is 1.1.2026.You can order the title now. It will be dispatched to you as soon as it is available.
Current price: EUR 32.90
- Publisher:
- Oxford University Press Inc, 01/2026
- Binding:
- Gebunden
- Language:
- Englisch
- ISBN-13:
- 9780197602973
- Item number:
- 10724769
- Volume:
- 304 Pages
- Release date:
- 1.1.2026
- Note
-
Caution: Product is not in German language
Blurb
In How Brands Innovate, Douglas Holt provides an entirely different way to understand how innovation works from the conventional ideas that dominate in business. He argues that market transformations are pushed forward by culture and society rather than new technology or new products. Drawing on his decades-long experience, Holt shows how companies can build innovative new businesses without the advantage of new technology or revitalize businesses that have lost their leading position.
Douglas Holt
How Brands Innovate
Current price: EUR 32.90
