CRM Goes Digital
CRM Goes Digital
Buch
- Design and Use of Digital Customer Interface in Marketing, Sales and Service
- Herausgeber:
- Sabine Kirchem, David Laux, Mario Pufahl, Martin Stadelmann
- Verlag:
- Springer Fachmedien Wiesbaden, 02/2025
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9783658457976
- Artikelnummer:
- 12189912
- Umfang:
- 316 Seiten
- Gewicht:
- 639 g
- Maße:
- 241 x 160 mm
- Stärke:
- 23 mm
- Artikelnummer:
- 12189912
- Erscheinungstermin:
- 13.2.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Biografie (Mario Pufahl)
Dipl.-Kfm. Mario Pufahl war mehrere Jahre für Cap Gemini Ernst & Young tätig. Seit 2003 ist er in verantwortlicher Vertriebsposition in der Pharmaindustrie.
CRM Goes Digital
EUR 96,00*
