Communication Design and Branding
Communication Design and Branding
Buch
- A Multidisciplinary Approach
- Herausgeber: Daniel Raposo, Nuno Martins
- Springer Nature Switzerland, 08/2024
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783031353871
- Bestellnummer: 11958635
- Umfang: 376 Seiten
- Auflage: 2023
- Gewicht: 637 g
- Maße: 235 x 155 mm
- Stärke: 15 mm
- Erscheinungstermin: 31.8.2024
- Serie: Springer Series in Design and Innovation - Band 32
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von Communication Design and Branding
Klappentext
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.Communication Design and Branding
EUR 175,23*