Afdhel Aziz: Good Is the New Cool Guide to Conscious Business
Good Is the New Cool Guide to Conscious Business
Buch
- How Companies Can Drive Growth Through Positive Impact
Artikel noch nicht erschienen, voraussichtlicher Liefertermin ist der 26.2.2025.
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Sie können den Titel schon jetzt bestellen. Versand an Sie erfolgt gleich nach Verfügbarkeit.
EUR 27,91*
- Wiley, 02/2025
- Einband: Gebunden
- Sprache: Englisch
- ISBN-13: 9781394284474
- Bestellnummer: 11918677
- Erscheinungstermin: 26.2.2025
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
How brands can evolve to win with conscious consumersIn the Good is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organization.
This book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia.
In the last decade, corporations were required to meet the digital age's challenges and opportunities. Today, corporations must meet the purpose-based demands of consumers, employees, and investors--or get left behind. In this book, readers will learn about:
The seven qualities of an inspiring and motivating purpose statement
Harnessing nine principles of purpose, including "Purpose doesn't have to be political," "Purpose is about putting your money where your mission is," and "Purpose is about measuring what you treasure"
Understanding the rise of impact investors and measuring the ROI of purpose-based corporate initiatives
Thought-provoking, accessible, and inspiring, the Good Is the New Cool Guide to Conscious Business earns a well-deserved spot on the bookshelves of all C-suite business leaders seeking a new vision to transform their organizations, and the world, for the better.