Sheena Iyengar: The Art Of Choosing, Kartoniert / Broschiert
The Art Of Choosing
Buch
- The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
- Verlag:
- Little, Brown Book Group, 04/2011
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9780349121420
- Artikelnummer:
- 8787847
- Umfang:
- 352 Seiten
- Sonstiges:
- w. figs.
- Altersempfehlung:
- Einsteiger/Laien
- Copyright-Jahr:
- 2011
- Gewicht:
- 252 g
- Maße:
- 197 x 167 mm
- Stärke:
- 23 mm
- Erscheinungstermin:
- 7.4.2011
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Kurzbeschreibung
Ob banal oder lebenswichtig: Tag für Tag treffen wir Entscheidungen. Wie und warum wählen wir? Ist unser Streben nach Entscheidungen angeboren oder kulturell geprägt? Warum entscheiden wir manchmal gegen unsere eigentlichen Interessen? Dieses Buch, basierend auf Iyengars preisgekrönten Forschungen, gibt Antworten und zeigt Wege auf, wie ein jeder seine Entscheidungskraft verbessern und so alle Herausforderungen meistern kann. An eye-opening account of the hidden workings of choice in everyday lifeBeschreibung
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.Klappentext
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.Biografie
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program, as well as by private institutions. In 2001, she received the Presidential Early Career Award and in 2005 she was invited to serve as a fellow at Princeton's Institute for Advanced Study. She holds degrees from UPenn, The Wharton School of Business, and Stanford University (from which she also received the prestigious Best Dissertation Award in 1998, for her work. She is a professor at Columbia University. Iyengar's work is regularly cited in the media, in periodicals as diverse as Fortune and Time magazines, the New York Times and the Wall Street Journal , as well as on National Public Radio and in books such as Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz. She lives in New York City.
Sheena Iyengar
The Art Of Choosing
EUR 14,46*
