Nadine Keller: Make It All About Them, Gebunden

Inhaltsangabe

Acknowledgements
Introduction: Creating An Experience
Section One: What You Present: The Messages
Chapter One: Make It All About Them
Chapter Two: Start With The End In Mind
Chapter Three: Develop A Story
Chapter Four: Developing Stories For Existing Clients (Re-Bids)
Section Two: The Skill - How You Say It
Chapter Five: Facilitation The Experience
Chapter Six: Speaking The Client's Language
Chapter Seven: Make It Compelling
Chapter Eight: Anticipating & Answering Questions
Chapter Nine: Behaving As A Team /Team Dynamics
Chapter Ten: Analyzing Your Audience
Section Three: The Materials - What We Say It With
Chapter Eleven: Dodging The Bullets: Avoiding Death By Powerpoint
Chapter 12: The Strategy Behind The Materials
Section Four: The Elements Of The Experience
Section Five: The Tool Kit

Klappentext

Debunks the myths of the traditional rules of presentations

In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.
* Provides quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in corporate America
* Author Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting

This unique approach will allow you to deliver a winning presentation every time by making it all about your audience.