Eric Yaverbaum: Public Relations For Dummies
Public Relations For Dummies
Buch
- John Wiley & Sons Inc, 05/2006
- Einband: Kartoniert / Broschiert
- Sprache: Englisch
- ISBN-13: 9780471772729
- Bestellnummer: 5574604
- Umfang: 384 Seiten
- Copyright-Jahr: 2006
- Gewicht: 524 g
- Maße: 233 x 190 mm
- Stärke: 21 mm
- Erscheinungstermin: 30.5.2006
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von Public Relations For Dummies
Klappentext
Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
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Eric Yaverbaum
Public Relations For Dummies
EUR 24,42*