Trefferliste "Digital Marketing" - alle Bücher, CDs, LPs und mehr

Nikolaos Taskos

Branding im digitalen Zeitalter

Es ist eine unbestrittene Tatsache, dass das Internet die Art und Weise, wie Vermarkter mit Kunden kommunizieren, stark beeinflusst hat. Digitales Branding ist eines der vielversprechendsten Marketingfeld…

Arne Mayer

Die Kunst der IT-Produktentwicklung

Mit vielen Übungen und Beispielen aus der PraxisMit Informationen zum Aufsetzen von WorkshopsMit Beschreibung relevanter MethodenFür Einsteiger, Interessierte, Praktiker und Studierende (z.B. BWL, Wirtsch…

Ghost

Opus Eponymous

»Ghost« ist der Name einer teufelsanbetenden Sekte, die, um ihre unheiligen Evangelien zu verbreiten und darüber hinaus der Menschheit vorzugaukeln, dass das Ende letztlich eine gute Sache ist, beschlosse…

Bruno Patino,

9 Sekunden

Der Goldfisch schwimmt im Kreis. Seine maximale Aufmerksamkeitsspanne: acht Sekunden. Nur eine Sekunde weniger als die des Menschen in der digitalen Gegenwart. Wir sind zu Goldfischen geworden - gefangen …

Digital Advertising and Consumer Behavior 

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising te…

Johanna Verenkotte

Personal Data Usage and Consumer Behavior in Digital Domains

The use of the internet has seen significant growth in recent years, across devices and national borders. Consumers use the internet for a variety of reasons, such as purchasing products or services, sear…

Mastering CommTech

This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questi…

Empowering Digital Transformation

This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in …

Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz

Digital Advertising in the Post-cookie Era

This book explains how companies can successfully plan and implement their online campaigns - even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through…

Fashion Communication in the Digital Age

This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatheri…

Ghost

Opus Eponymous

»Ghost« ist der Name einer teufelsanbetenden Sekte, die, um ihre unheiligen Evangelien zu verbreiten und darüber hinaus der Menschheit vorzugaukeln, dass das Ende letztlich eine gute Sache ist, beschlosse…

Napoleon (1927) (Blu-ray) (UK Import)

‘The measure of all other films, forever.’ LA Times Marking a new chapter in the history of one of the world’s greatest films, the release of Abel Gance’s Napoleon is the culmination of a project spanni…

Blockchain Success Stories

Bridge the gap between academic theory and industrial reality with this case-driven guide, featuring real-world applications to help master the future of finance and insurance.Blockchain technology has ra…

Theresia Mennekes

Digital Transformation in Retail

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

Yoshitaka Kitao

Towards a Tokenized Economy

Discover how blockchain, stablecoins, and Web3 are revolutionizing global finance and creating unprecedented investment opportunitiesIn Towards a Tokenized Economy, leading financial executive Yoshitaka K…

Geschichte der musikalischen Interpretation im 19. und 20. Jahrhundert

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail

Concepts of Corporate Governance and Public Governance

This book explains the principles of corporate governance, public governance, corporate identity, corporate branding and reputation. The concepts are fundamental in shaping a corporate identity and buildi…

Madhura Dumbre

Fact-Checking in the Digital Age

Introduction.- Literature Review.- Theoretical Framework.- Hypothesis Framing.- Methodology.- Findings.- Hypothesis Testing.

Alexander Hennig

Marketing Schritt für Schritt

Das Lehrbuch bietet einen verständlichen Überblick über das spannende Thema Marketing. Schritt für Schritt führt es in die wichtigsten Grundlagen des Marketings ein: Marktforschung, Konsumentenverhalten, …