Management: Marketing Und Vertrieb – alle Bücher, Seite 6

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Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

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EUR 28,91*

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

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EUR 28,91*

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar ab 13.1.2025.

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EUR 27,91*

Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

lieferbar ab 25.3.2025.

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EUR 172,39*

Klaus J. Aumayr
Successful Product Management

Learn everything about professional product management in this book If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management…

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EUR 58,66*

Joanna Parsons
Innovative Internal Communication

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.

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EUR 40,28*

-22%

Stefan Wolpers
The Scrum Anti-Patterns Guide

Unlock Scrum success for beginners and experts alike with The Scrum Anti-Patterns Guide, your key to understanding and elevating Scrum practices. Scrum is simple to understand but difficult to master. As…

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EUR 39,48**

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EUR 30,70*

Jean-Eric Pelet
Consumer Behaviour

Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

lieferbar ab 3.3.2025.

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EUR 56,77*

Ashley Goodall
The Problem With Change

Ebury Edge

'A crucial read.' Marshall Goldsmith 'A must-read.' Marcus Buckingham Change and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it's a merger or re-org; a n…

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EUR 17,55*

Daniel Stanton
Supply Chain Management For Dummies

Putting together all the links in the supply chain Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a…

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EUR 33,98*

James Louttit
Leading Impactful Teams

When was the last time you felt stressed and exhausted at work? Chances are your answer to that question is "not too long ago". As the author realized from first-hand experience, even well-prepared, har…

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EUR 24,88*

Marily Nika
Building AI-Powered Products

Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI-powered products. Packed with smart strategies, actionable tools, and real-wo…

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EUR 42,49*

Michael Port, Christine Zapata
Book Yourself Solid for Chiropractors

PRAISE FOR Book Yourself Solid for Chiropractors "Dr. Christine Zapata studies people and processes like few others can. Together with Michael Port they capture volumes of information, dissect that infor…

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EUR 30,90*

Michael Port, Matthew Kimberley
Book Yourself Solid for Coaches and Consultants

PRAISE FOR Book Yourself Solid for Coaches and Consultants "Michael Port delivers a game-changing blueprint for coaches. Book Yourself Solid for Coaches and Consultants is packed with actionable strategie…

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EUR 28,91*

Bent Flyvbjerg, Dan Gardner
How Big Things Get Done

How Big Things Get Done unveils secrets to successfully planning and delivering ambitious, complex projects on any scale, from economist Bent Flyvbjerg and journalist Dan Gardner.

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EUR 12,76*

Ryan O'Sullivan
Building B2B Relationships

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

lieferbar ab 31.12.2024.

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EUR 51,15*

Marcus Sheridan
Endless Customers

A proven framework to propel your organization into a top market position Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by…

lieferbar ab 15.4.2025.

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EUR 31,40*

Peter J Edwards, Paulo Vaz Serra, Michael Edwards
Managing Project Risks, 2nd Edition

A comprehensive and highly practical overview of project risk management emphasising pragmatic solutions and user-friendly methods without advanced mathematical techniques Managing Project Risks provides …

lieferbar ab 6.2.2025.

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EUR 110,08*

Al Ries
Focus

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the pr…

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EUR 20,21*

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your brand message and connect with your customers There's no way around it-social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing…

lieferbar ab 6.5.2025.

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EUR 41,38*

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