Trefferliste "International Marketing" - alle Bücher, CDs und LPs

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Al Ries
Focus

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the pr…

lieferbar innerhalb 1-2 Wochen

Buch

Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 30.5.2025.

Buch

Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produ…

lieferbar innerhalb 1-2 Wochen

Buch

Duncan Mavin
Meltdown

The incredible story of a once-venerable Swiss bank that produced a litany of financial scandals and whose collapse reveals the amorality at the heart of the global banking system. Credit Suisse was a 16…

lieferbar innerhalb 1-2 Wochen

Buch

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen

Buch

Bernhard Mendes Bürgi

The legacy of a great museum man and art connoisseur Installation photos of the most important exhibitions from 30 years Discussion with curator and critic Philipp Kaiser

lieferbar ab 25.6.2025.

Buch

World Bank
International Debt Report 2024

International Debt Report (IDR) is a longstanding annual publication of the World Bank featuring external debt statistics and analysis for the 122 low- and middle-income countries that report to the World…

lieferbar innerhalb 1-2 Wochen

Buch

Svend Hollensen
Global Marketing

Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marketing. It helps students analyze, select, and evaluate co…

lieferbar ab 22.6.2025.

Buch

Harald Braem
The Power of the Colours

Harald Braem, born in Berlin in 1944. Studies: visual communication, psychology and marketing. Worked with Young & Rubicam in the "purple Milka cow" team; worked with Compton/Saatchi & Saatchi as a creati…

lieferbar innerhalb 2-3 Wochen

Buch

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