Digitalization – alle Bücher, Seite 3

CRM Goes Digital

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitaliz…

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Popular Sovereignty in a Digital Age

Looks at how digitalization has changed the way we produce and interact, and the implications for working classes and countries of the Global South.

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Luka Kozamernik
Digital Factory

The Digital Factory is a comprehensive guide for leaders in the manufacturing sector looking to navigate the complex digital transformation landscape. Digitalization has become crucial to any company's su…

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Patrick Siegfried
Digital Retail 4.0 Concepts

This book deals with retail trends 4.0 with a focus on digitalization. These case studies were worked on and presented by 6th-semester bachelor students of the DHBW Mannheim retail course in a scientific …

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Constantinos Markides, Gianvito Lanzolla
Diversification in the World of Data and AI

Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversificat…

lieferbar ab 31.5.2025.

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Constantinos Markides, Gianvito Lanzolla
Diversification in the World of Data and AI

Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversificat…

lieferbar ab 31.5.2025.

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Klaus Lepsky, Winfried Gödert
Information Literacy and Autonomy

Information literacy and autonomy have become key values for the image of man in a society that is increasingly shaped by digitalization and artificial intelligence. The purpose of this book is to describ…

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H2H Marketing

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Followin…

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Winfried Gödert, Klaus Lepsky,
Information Literacy and Autonomy

Information literacy and autonomy have become key values for the image of man in a society that is increasingly shaped by digitalization and artificial intelligence. The purpose of this book is to describ…

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Jimmy Chhor
Cyclic Procedure Model for the Continuous Optimization of Digital Business Processes

Digital processes drive an organization's digital transformation. Core business exhibit a high digital maturity, whereas support processes often receive less attention despite their essential role. This r…

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ESG Management of the Development of the Green Economy in Central Asia

This book proposes digitalization as a promising direction for green growth and sustainable development of the economy of Central Asia. It reveals the advanced and unique hands-on and case-based experienc…

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Ayse Kucuk Yilmaz Tracy D Marc Helmold
Digital Champion, The

Digital transformation, AI and the use of human-like machines are among the most important social and economic developments of our time. In addition to applications and concepts of digitalization and arti…

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Luca Mora, Paolo Gerli, Dominik Beckers, Sara Thabit
Smart City Code

Smart City Code: Governance Handbook for Digital Transformation Managers in the Public Sector explores how to govern the planning, implementation, and maintenance operations in smart city projects and tra…

lieferbar ab 1.6.2025.

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Innovations in Healthcare and Outcome Measurement

Recent innovations have transformed healthcare, with digitalization, personalized medicine, AI, and advanced cell and tissue engineering at the forefront of combating non-communicable diseases. By leverag…

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Chances and Challenges of Digital Management

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discu…

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Harty
Transforming the Construction Industry with Blockc hain - Enhancing Efficiency, Transparency, and Col laboration

Apply a transformative new technology to construction projects with this timely guide The blockchain is one of the most transformative technologies to emerge in the twenty-first century. But Artificial In…

lieferbar ab 16.6.2025.

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Real Estate Valuation in Singapore: Practices and Trends

This book serves as a guide to Singapore's real estate, its value and valuation. It examines in detail the real estate market in Singapore, focusing on how property values are determined and how real esta…

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Digital Railway Infrastructure

This book describes the most recent strategies for the digitalization of railway sector that bring new challenges for the construction, operation, and maintenance of railway infrastructures. These strateg…

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Digital Management to Shape the Future

This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi …

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Tongjun Wang
Introduction To Intelligent High-Speed Railways

"In an era where digitalization and intelligence are the driving forces behind railway innovation, Introduction to Intelligent High-Speed Railways introduces a model- and data-driven approach to high-spee…

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