Consumer – Bücher, CDs, LPs und mehr, Seite 6

Frank Trentmann,

Herrschaft der Dinge

Faszinierend und unterhaltsam: der Weg in die moderne Überflussgesellschaft Was wir konsumieren, ist zu einem bestimmenden Aspekt des modernen Lebens geworden. Wir definieren uns über unseren Besitz. Abe…

Selofan

Partners In Hell (Black/Violet Half/Half Vinyl)

Das Dark-Synthie-Duo Selofan ist wie geschaffen für Himmel und Hölle. Seit seiner Gründung 2012 in der Wiege Europas, Athen, hat das Duo seinen eigenen verderblichen Weg geebnet und die moderne Darkwave-S…

Kry

Buying Whiteness: Why Consumers Choose Skin Whitening Products

This title offers several advantages: Intrigue: "Beyond Hype" sparks curiosity about the motivations beyond marketing. Clarity: "Skin Lightening Products" defines the focus. Deeper Look: "Why Consum…

Michael Lewis

Fandom Analytics

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fandom. This book explores fandom from a marketing perspectiv…

Zontee Hou

Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

Castle Party 2021

Prevention of the Biological Contamination of Food

This book deals with risk management by focusing on microbiological risks. Throughout the food chain, foodstuff may be exposed to dangerous agents that can potentially affect its quality and thus the heal…

Marco Pichierri

Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

Carcass

Necroticism - Descanting The Insalubrious / Symphonies Of Sickness / Heartwork (Limited Edition)

Carmela Donato

Eco-Label Visual Design and Sustainability

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function …

Zontee Hou

Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

Cursive

Devourer

Frisch bei Run For Cover Records unter Vertrag, geben Cursive heute bekannt, dass ihr neues Album »Devourer« erscheinen wird. Die kultige Band aus Omaha hat in den letzten 30 Jahren eine kühne Diskografie…

Aria

Animal Welfare, Environment, Safety: What Consumers Care About in Modern Farming

Today's consumers aren't just concerned with what's on their plate, they care about the entire journey food takes. Animal welfare, environment, and safety are top priorities in modern farming. Animal welf…

Pascale Massot

China's Vulnerability Paradox

In China's Vulnerability Paradox, Pascale Massot presents an original framework to examine the uneven transformations in global commodity markets resulting from the dramatic, contemporary expansion of Chi…

Carcass

Wake Up And Smell The Carcass

Crossing Wires 002

A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev

Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in business neuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gene…

Yvette Skretkowicz, Jens K. Perret

The Nutri-Score in the German Perception

The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is…

Luigi Nasta, Andrea Sestino

The Digital Paradigm Shift for a New Business DNA

This book explores the crucial role of "remembering" the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs. Through seven chapters, the book sh…