Behavioral Economics – alle Bücher, Seite 3

Ihre Suche nach "Behavioral economics" ergab 44 Treffer

Zontee Hou

Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

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Svea von Hehn, Claudia Braun, Nils I. Cornelissen

Culture Change in Organizations

Culture change in four steps! This extraordinary and well-illustrated book offers you valuable insights and tools for the four iterative phases of cultural change. It serves as a reference and shows you h…

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John B Davis

Identity, Capabilities, and Changing Economics

Mainstream economics assumes economic agents act and make decisions to maximize their utility. This model of economic behavior, based on rational choice theory, has come under increasing attack in economi…

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Julie Dirksen

Talk to the Elephant

"What do you do when your learners know what to do but still aren't doing it? Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that …

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