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: Disruptions, Diversity, and Ethics in Marketing, Buch

Disruptions, Diversity, and Ethics in Marketing

Springer Proceedings in Business and Economics

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 54,75*
: Ethical Approaches to Marketing, Buch

Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 107,42*
Afdhel Aziz: Good Is the New Cool Guide to Meaningful Marketing, Buch

Afdhel Aziz, Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing

How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that me…

lieferbar ab 11.2.2025.
Buch
EUR 28,41*
Simon Kingsnorth: Marketing in Web 3.0, Buch

Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 44,84*
Leila Fataar: Culture-Led Brands, Buch

Leila Fataar
Culture-Led Brands

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

Erscheint bald
Buch
Williams: Beyond Marketing Metrics: A Qualitative Look at Streetwear's Visual Language, Buch

Williams
Beyond Marketing Metrics: A Qualitative Look at Streetwear's Visual Language

This title challenges the traditional focus on quantitative data in branding. "Marketing Metrics" sets the stage for a shift in perspective. "Qualitative Look" suggests a deeper analysis, while "Streetwea…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 28,39*
: Humanism in Marketing, Buch

Humanism in Marketing

Humanism in Business Series

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 193,45*
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