Data Mining For Marketing – all Bücher

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Markus Vollmert
Google Analytics 4

Rheinwerk Computing

Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Shops oder Apps - hier finden Sie die passende Lösung für Ihre Webanalyse. Egal, ob Sie bereits mit GA4 ar…

available for immediate delivery

Buch

Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

Buch

Machine Learning and Data Mining for Sports Analytics

This book constitutes the refereed proceedings of the 11th International Workshop on Machine Learning and Data Mining for Sports Analytics, MLSA 2024, held in Vilnius, Lithuania, on September 9, 2024.The …

deliverable within 2-3 weeks

Buch

Andrei P. Kirilenko
Practical Data Mining with AI for Social Scientists

This book is designed as a foundational textbook for upper-level undergraduate and graduate students from non-technical fields who want to acquire a basic understanding of data science and learn practical…

lieferbar ab 3.1.2026.

Buch

Mohammad Reza Heidari Iman
Advanced Techniques for Assertion-Based Verification in Hardware Designs Using Data Mining Algorithms

Mohammad Reza Heidari Iman is a Postdoctoral Researcher at the TIMA Laboratory, Université Grenoble Alpes, France, starting in September 2024. He completed his Ph.D. in the Department of Computer Systems …

deliverable within 2-3 weeks

Buch

Joachim Hunker
Method for Combining Data Farming and Data Mining in a Logistics Assistance System for Materials Trading Networks Based on Graph Databases

To maintain the competitiveness of a materials trading network, decision-makers are confronted with a multitude of logistics tasks. Finding answers to these tasks often involves a decision-making process,…

deliverable within 2-3 weeks

Buch

Yannick Lingelbach
Application of Data Mining and Machine Learning Methods to Industrial Heat Treatment Processes for Hardness Prediction

This work presents a data mining framework applied to industrial heattreatment (bainitization and case hardening) aiming to optimize processes and reduce costs. The framework analyses factors such as mate…

deliverable within 2-3 weeks

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

Buch

Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a de…

deliverable within 1-2 weeks

Buch

Stefan Sandfeld
Materials Data Science

Introduction to Data, Data Mining, and Prediction in Materials Science.- A Primer on Probabilities, Distributions and Statistics.- Introduction to Statistical Machine Learning.- Artificial Neural Networks…

deliverable within 2-3 weeks

Buch

Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

Coming soon

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This practical undergraduate textbook is ideal for building data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate market…

lieferbar ab 24.2.2026.

Buch

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