Customer Data – alle Bücher und CDs

Sachiko Scheuing

How to Use Customer Data

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven mark…

Mohamed Zaki

Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Mohamed Zaki

Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Joyce Kay Avila

Hands-On Salesforce Data Cloud

> > This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data shar…

Zontee Hou

Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

Zontee Hou

Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

Martin Kihn, Andrea Lin

Customer 360

Become more competitive by developing a superior customer experience through data, AI, and trust Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging …

Solas

The Hour Before Dawn

Accelerating Digital Transformation

This book celebrates the 10-year anniversary of Software Center (a collaboration between 18 European companies and five Swedish universities) by presenting some of the most impactful and relevant journal …

Kristin Masuch

Another Day, Another Data Breach

Data breaches, which compromise the confidentiality of customer data that a company stores, have become a common problem for many companies today. Due to sophisticated attacks that are evolving constantly…

Ted Moser, Charlotte Bloom, Omar Akhtar

Winning Through Platforms

Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the…