Consumer Economics – alle Bücher

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Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

sofort lieferbar

Buch

EUR 39,00*

Richard H. Thaler, Cass R. Sunstein,
Nudge

Der Klassiker der Verhaltensökonomie vollständig aktualisiert Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden.…

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Buch

EUR 13,99*

Thekla Wilkening, Robin Haring
Das Bio-Pizza Dilemma

LEBENSLUST STATT ZUKUNFTSFRUST Ein »Weiter so« kann es in der Klimakrise nicht geben. Doch allzu oft scheint es, als könnten wir, abgesehen vom Kauf nachhaltiger und fairer Produkte, wenig dazu beitragen…

sofort lieferbar

Buch

EUR 18,00*

Fashion Marketing in Emerging Economies Volume I

Palgrave Studies of Marketing in Emerging Economies

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Rama Bijapurkar
Lilliput Land

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted f…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 23,42*

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

Erscheint bald

Buch

Naomi Oreskes, Erik M Conway
The Big Myth

With a New Afterword by the Authors. The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "fre…

lieferbar ab 4.3.2025.

Buch

EUR 24,42*

Richard Deaves
Household Finance

There are many financial decisions that we all must make during our lives, such as how much to save from income on a regular basis in order to fund a comfortable retirement; when insurance and credit are …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 41,04*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,15*

Robyn O'Brien
Seeding Innovation

Gen Z and the modern consumer are looking for companies with authenticity--they want transparency and purpose from brands that are future proofing for the planet they're inheriting. With this changing con…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,41*

Philip Kotler, Giuseppe Stigliano
Redefining Retail

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketer…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 25,93*

Mara Einstein
Hoodwinked

Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profi…

lieferbar ab 4.2.2025.

Buch

EUR 29,42*

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,41*

John F Mauldin
The Great Reset

Understand and navigate the coming tumultuous period of political, societal, and economic unrest In The Great Reset, noted financial expert and multiple New York Times best-selling author John Mauldin hel…

lieferbar ab 25.3.2025.

Buch

EUR 30,40*

Steven Van Belleghem
A Diamond in the Rough

- This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation - This book does not contain large, complex strateg…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 41,38*

Caroline Bremner
Future-Proofing Travel

Understand how to leverage digital and sustainable solutions to transform travel and meet the evolving demands of consumers, governments, local communities and travel companies.

lieferbar ab 25.3.2025.

Buch

EUR 202,70*

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald

Buch

Brad Klontz, Adrian Brambila
Stop Being Poor

PRAISE FOR START THINKING RICH "Dr. Brad and Adrian's Start Thinking Rich isn't for the weak-minded; it's for hustlers who have the courage to confront uncomfortable truths and make real changes. This bo…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 30,40*

Jimmy B Prince
Tax for Australians for Dummies

The friendly way to navigate your tax return Would you like to breeze through tax time? With straightforward and clear and helpful advice, Tax For Australians For Dummies walks you step-by-step through th…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 23,42*

Telegraph Media Group
The Telegraph Tax Guide 2024

Get on top of your tax with the bestselling book on the market which advises on how to complete self-assessment tax returns and provides advice on a range of tax saving tips.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 88,73*

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