Mario Glowik: Market Entry Strategies
Market Entry Strategies
Buch
- Internationalization Theories, Concepts and Cases
- De Gruyter Oldenbourg, 09/2020
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783110650679
- Bestellnummer: 9006376
- Umfang: 180 Seiten
- Nummer der Auflage: 20003
- Auflage: 3rd completely revised and updated Edition
- Gewicht: 460 g
- Maße: 276 x 208 mm
- Stärke: 12 mm
- Erscheinungstermin: 21.9.2020
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.Biografie
Mario Glowik holds a Doctorate in Business Administration from the Freie Universität Berlin, Germany. His academic experience includes teaching undergraduate and graduate courses in universities of applied sciences in Saarbrücken and Wildau (Germany), Vienna University of Economics (Austria), ESC Brest (France) and University of Economics in Katowice (Poland). His research deals with issues related to concepts of internationalization, strategic management, and marketing, with a particular focus on Asian management characteristics. Before he was appointed a professor, he served more than eight years as a product and marketing manager in the consumer electronics industry at several locations around the globe.
Mario Glowik
Market Entry Strategies
EUR 44,82*