Diederick van Thiel: Brilliant Data, Kartoniert / Broschiert
Brilliant Data
Buch
- How AI and behavioural economics will re-humanize financial services
Artikel noch nicht erschienen, voraussichtlicher Liefertermin ist der 22.5.2025.
Sie können den Titel schon jetzt bestellen. Versand an Sie erfolgt gleich nach Verfügbarkeit.
Sie können den Titel schon jetzt bestellen. Versand an Sie erfolgt gleich nach Verfügbarkeit.
EUR 26,43*
- Verlag:
- LID Publishing, 05/2025
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9781917391061
- Artikelnummer:
- 12107248
- Umfang:
- 224 Seiten
- Erscheinungstermin:
- 22.5.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Banking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the era of Banking 5.0 - in which digital technologies will combine with human creativity to create more value-added and customer-centric banking services - the huge transformative change on offer from new technologies can no longer be ignored if financial service firms are to thrive. This book explores the impact of AI and behavioural economics on banking and financial services. Written by a pioneer in human-centred AI, it provides practical insights for leaders to transform companies for the future. The current abundance of data about human behaviour, along with advances in mobile technology and (generative) AI and perspectives from behavioural economics, provides the potential for financial service companies to gain better insights into risks and opportunities before they materialize. Furthermore, embracing AI-powered customer engagement and retention strategies opens up a world of possibilities.
Diederick van Thiel
Brilliant Data
EUR 26,43*