Chances and Challenges of Digital Management
Chances and Challenges of Digital Management
Buch
- Proceedings of the International Scientific-Practical Conference (ISPC 2022)
- Herausgeber: Shalva Machavariani, Richard C. Geibel
- Springer Nature Switzerland, 11/2023
- Einband: Gebunden, HC runder Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9783031456008
- Bestellnummer: 11702225
- Umfang: 264 Seiten
- Nummer der Auflage: 23001
- Auflage: 1st ed. 2023
- Gewicht: 565 g
- Maße: 241 x 160 mm
- Stärke: 20 mm
- Erscheinungstermin: 30.11.2023
- Serie: Springer Proceedings in Business and Economics
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
Chances and Challenges of Digital Management
EUR 164,28*
