Alessia Breda: Investments in Pop-up Stores
Investments in Pop-up Stores
Buch
- Alternative Rental Models and Vacancy Risk Reduction
- Springer Fachmedien Wiesbaden, 11/2023
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783658428334
- Bestellnummer: 11694594
- Umfang: 140 Seiten
- Nummer der Auflage: 23001
- Auflage: 1st ed. 2023
- Gewicht: 248 g
- Maße: 240 x 168 mm
- Stärke: 8 mm
- Erscheinungstermin: 23.11.2023
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces.The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores.
In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value.
This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.
Biografie (Michael Trübestein)
Prof. (FH) Dr. Michael Trübestein ist Professor für Immobilienmanagement an der FH Kufstein University of Applied Sciences. Der Schwerpunkt seiner wissenschaftlichen Tätigkeit liegt insbesondere in den Bereichen Real Estate Investment and Finance, Real Estate Asset Management, Real Estate Capital Markets und Real Estate Valuation. Alessia Breda
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Investments in Pop-up Stores
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