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Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 107,42*

Gordon Glenister
Influencer Marketing Strategy

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 176,30*

John Westwood
How to Write a Marketing Plan

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

lieferbar ab 3.5.2025.
Buch
EUR 14,69*

Peter A. Kruse
AI-Powered Marketing

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 29,99*

Mark Palmer
The Work Smarter Guide to Marketing

Whether you're promoting a company, product, a service or even your own personal brand, this book gives you the tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work s…

Erscheint bald
Buch

Peter A. Kruse
AI-Powered Marketing

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 36,99*

Jeff Fromm, Christie Garton
Marketing to Millennials

Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

lieferbar innerhalb 2-3 Wochen
Buch
EUR 24,52*

Michelle Carvill, Gemma Butler
Can Marketing Save the Planet?

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fa…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 36,39*

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald
Buch

Praxishandbuch Informationsmarketing

De Gruyter Praxishandbuch

Dieses Praxishandbuch vermittelt umfassend und leicht verständlich aktuelles, konvergentes Marketing für Information Professionals. Verschiedene Aspekte des Marketings müssen für den Erfolg ineinander gre…

sofort lieferbar
Buch
EUR 154,95*

Maria Johnsen
AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, a…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 49,79*

Humanism in Marketing

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 193,45*

Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 159,30*

Ursula A. Kelly
Marketing Place

"David Nock looks at the theories of prominant sociologists and presents a thoroughly grounded discussion of how this unique brand of sociology has been socially constructed. It is a pleasant, interesting…

lieferbar in mind. 4 Wochen
Buch
EUR 25,00*

Ursula A. Kelly
Marketing Place

Marketing Place provides a framework for an analysis of the politics of cultural practices and their relationship to the broader social forces which shape our lives.

lieferbar in mind. 4 Wochen
Buch
EUR 22,34*

Marketing and Sales Automation

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what result…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 69,33*

Kian Bakhtiari
Marketing for Social Change

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 146,88*

Kian Bakhtiari
Marketing for Social Change

Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

sofort lieferbar
Buch
EUR 33,96*

Shiv Singh
Marketing with AI for Dummies

Boost your output with AI It's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. T…

sofort lieferbar
Buch
EUR 31,90*

Petra Sammer
Storytelling

Storytelling - für Kreative in Marketing und PR - Behandelt die Grundlagen und neue Entwicklungen wie visuelles und transmediales Storytelling, Data Storytelling sowie den Einsatz von KI-Tools für das Er…

lieferbar ab 30.4.2025.
Buch
EUR 34,90*
Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.