Marketing Books – Bücher, LPs, CDs und mehr, Seite 3

H2H Marketing

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Followin…

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Buch

EUR 90,66*

Youcheng Wang
Tourism Destination Marketing

Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of t…

Erscheint bald

Buch

Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

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Buch

EUR 128,00*

Malcolm McDonald, Hugh Wilson, Dave Chaffey
Marketing Plans

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,34*

Darrell M. McNeill
The Isley Brothers' 3+3

33 1/3

The Isley Brothers' 3+3, dissects The Isleys' 50-year-old undisputed masterwork, an album that firmly established their music dynasty on a global scale, as well as heralding the boldest run of genre-defia…

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Buch

EUR 11,67*

Hannes Steiner
The story.one Bestseller Formula. Life is a Story - story.one

Unleash the best-selling author in you using the "Hannes Steiner story.one method" "There's a great book inside each of us, just waiting to conquer the world. And it's never been easier to publish it th…

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Buch

EUR 18,00*

Inclusive Education in the Russian Federation

Marketing text: This book provides the first evidence-based accounts of inclusive education in a Russian context. It explores the critical educational changes in the Russian Federation within the post-so…

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Buch

EUR 186,19*

Business Advancement through Technology Volume I

Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advanc…

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Buch

EUR 182,07*

Business Development via AI and Digitalization

Studies in Systems, Decision and Control -Band 537

This book offers a fresh approach to harnessing the power of artificial intelligence and digital technologies to drive growth and success. With a wide-ranging scope that covers various industries and sect…

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2 Bücher

EUR 251,89*

Business Development via AI and Digitalization

Studies in Systems, Decision and Control -Band 538

This book offers a fresh approach to harnessing the power of artificial intelligence and digital technologies to drive growth and success. With a wide-ranging scope that covers various industries and sect…

lieferbar innerhalb 2-3 Wochen

2 Bücher

EUR 251,89*

Martin Kihn, Andrea Chen Lin
Customer 360

Praise for CUSTOMER 360 "Customer 360 stands out in a crowded conversation by showing businesses how they can use complex new technologies to give customers the better experiences they want and to unlock …

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Buch

EUR 28,91*

Philip Kotler, Giuseppe Stigliano
Redefining Retail

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketer…

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Buch

EUR 25,93*

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

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Buch

EUR 91,03*

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the…

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Buch

EUR 240,94*

Marketing Books – Bücher, LPs, CDs und mehr, Seite 3

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