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Immanuel Kim
Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its citizens. This sh…

lieferbar ab 31.7.2025.

Buch

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

Mackil
The Label Effect: How Transparency Drives Consumer Choice in Food Production

Food labels are more than just ingredient lists; they're powerful tools shaping consumer choices. Transparency on these labels drives a revolution in food production. Firstly, transparency empowers consum…

lieferbar innerhalb 2-3 Wochen

Buch

Richard Shear,
A History of Brands

A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.

lieferbar ab 22.7.2025.

Buch

Zhen Chen
Tourists, Consumer Contracts and Private International Law in China

This book explores the intersection of consumer contracts and private international law, with a specific focus on tourists in China. The primary aim is to analyze how private international law addresses c…

lieferbar innerhalb 2-3 Wochen

Buch

Jessica Stanley
Consider Yourself Kissed

'LIKELY TO BE ONE OF THE BIG LOVE STORIES OF 2025' THE SUNDAY TIMES, Books to Look Out for in 2025 'I DIDN'T WANT IT TO END' LIANE MORIARTY, internationally bestselling author of BIG LITTLE LIES 'AS WARM …

lieferbar ab 8.5.2025.

Buch

Jessica Stanley
Consider Yourself Kissed

'LIKELY TO BE ONE OF THE BIG LOVE STORIES OF 2025' THE SUNDAY TIMES, Books to Look Out for in 2025'I DIDN'T WANT IT TO END' LIANE MORIARTY, internationally bestselling author of BIG LITTLE LIES'AS WARM AS…

lieferbar ab 8.5.2025.

Buch

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets - Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

Consumer Policy from Below

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the …

lieferbar innerhalb 2-3 Wochen

Buch

The Transformation of Consumer Law and Policy in Europe

This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tracked from the turn of the millennium; secon…

lieferbar ab 19.6.2025.

Buch

Peter Singer
Consider the Turkey

"Each year, Peter Singer, the philosopher, ethicist, and Animal Rights activist, teaches a large undergraduate class on Ethics. In advance of the Thanksgiving holiday in America, he gives a lecture to his…

lieferbar in mind. 4 Wochen

Buch

Frustration

Our Decisions

Frustration sind zurück und schon nach den ersten Takten wissen wir, wo es hin geht. Und obwohl wir uns genau das wünschen, wird wieder ein anderer Weg als zuvor gewählt, angetrieben von einem ursprünglic…

Artikel am Lager

Joseph Zissels
Consider My Inmost Thoughts

This book represents different aspects of the publishing of the former Soviet political prisoner and Jewish-Ukrainian public intellectual Joseph Zissels.

lieferbar innerhalb 2-3 Wochen

Buch

The Cambridge Handbook of AI and Consumer Law

A first of its kind book with a breadth of coverage on the relationship between Artificial Intelligence and consumers from legal, social, and ethical perspectives. Experts from across law, ethics, philoso…

lieferbar innerhalb 2-3 Wochen

Buch

Oliver Baez Bendorf
Consider the Rooster

"Amidst the Covid-19 Pandemic, the aftermath of George Floyd's murder by police, and the resulting upsurge in reactionary right- wing militia violence, a neighbor in Kalamazoo, Michigan threatens to call …

lieferbar innerhalb 1-2 Wochen

Buch

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 2-3 Wochen

Buch

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

lieferbar innerhalb 2-3 Wochen

Buch

Doris Webster, Mary Alden Hopkins
Consider the Consequences

You decide what the characters do--and who they end up with--in this interactive 1930s romantic time capsule that paved the way for Choose Your Own Adventure! 43 HAPPILY (N)EVER AFTERS: Play as a party ga…

lieferbar ab 5.8.2025.

Buch

Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Erscheint bald

Buch

Disruption, Innovation and Re-Alignment in UK Consumer Law and Policy

This book sets out the future directions for UK consumer law and policy. After decades of EU-driven development, the continuous improvement of UK consumer law and policy has stalled after Brexit. Yet, th…

Erscheint bald

Buch

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