Marketing-Mix – Bücher, CDs, LPs und mehr, Seite 10

Payam Akbar, Stefan Hoffmann
Konsumentenverhalten

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhaltig bee…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,99*

Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 167,47*

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

lieferbar ab 3.3.2025.

Buch

EUR 50,46*

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

University of Tehran Science and Humanities Series

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 128,00*

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 53,04*

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

CSR, Sustainability, Ethics & Governance

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 131,42*

Ursula A. Kelly
Marketing Place

Marketing Place provides a framework for an analysis of the politics of cultural practices and their relationship to the broader social forces which shape our lives.

lieferbar in mind. 4 Wochen

Buch

EUR 22,34*

Ursula A. Kelly
Marketing Place

"David Nock looks at the theories of prominant sociologists and presents a thoroughly grounded discussion of how this unique brand of sociology has been socially constructed. It is a pleasant, interesting…

lieferbar in mind. 4 Wochen

Buch

EUR 25,00*

Arto Lindblom
Sensory Marketing in Retail

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choi…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 56,89*

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectua…

sofort lieferbar

Buch

EUR 251,89*

Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University)
Foundations of Business

Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on t…

sofort lieferbar

Buch

EUR 60,66*

Perry Payne
SofaTalk24 - Das offizielle Buch zum Talk / Schreibratgeber, Marketingtipps, Brancheninfos und Talkrunden mit Insidern

2024 -Band 1

Unentbehrliche Schreibtipps für ein optimales Manuskript, interessante Fakten und Interviews mit Brancheninsidern bilden die Essenz aus den Recherchen von SofaTalk24. Der Inhalt des Bandes ist übersichtl…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 19,90*

The Palgrave Handbook of Interactive Marketing

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer …

lieferbar innerhalb 2-3 Wochen

2 Bücher

EUR 250,35*

Mirko Herrmann
Klarheit. Wachstum. Storypower

Hand aufs Herz. Welchen Stellenwert hat Marketing in deinem Unternehmen? Häufig haben andere Aufgaben wie Vertrieb oder die Produktentwicklung deutlich mehr Aufmerksamkeit. Das Ergebnis? Unter Beratern un…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 22,90*

Michelle Carvill, Gemma Butler
Can Marketing Save the Planet?

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fa…

lieferbar in mind. 4 Wochen

Buch

EUR 38,88*

Fashion Marketing in Emerging Economies Volume II

Palgrave Studies of Marketing in Emerging Economies

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is grow…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Youcheng Wang
Tourism Destination Marketing

Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of t…

Erscheint bald

Buch

Fashion Marketing in Emerging Economies Volume I

Palgrave Studies of Marketing in Emerging Economies

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Advances in Digital Marketing and eCommerce

Springer Proceedings in Business and Economics

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 219,03*

Petra Sammer
Storytelling

Storytelling - für Kreative in Marketing und PR - Behandelt die Grundlagen und neue Entwicklungen wie visuelles und transmediales Storytelling, Data Storytelling sowie den Einsatz von KI-Tools für das Er…

lieferbar ab 31.3.2025.

Buch

EUR 34,90*

Marketing-Mix – Bücher, CDs, LPs und mehr, Seite 10

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