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    1. Startseite
    2. Marketing-Konzeption

    3. Marketing-Konzeption – Bücher, CDs, LPs und mehr, Seite 9

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    : Ethical Approaches to Marketing, Buch

    Ethical Approaches to Marketing

    This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 107,42*
    Edward Blackwell: Account-Based Marketing, Buch

    Edward Blackwell
    Account-Based Marketing

    Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

    lieferbar ab 25.3.2025.
    Buch
    EUR 172,39*
    Gordon Glenister: Influencer Marketing Strategy, Buch

    Gordon Glenister
    Influencer Marketing Strategy

    Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 165,95*
    Peter A. Kruse: AI-Powered Marketing, Buch

    Peter A. Kruse
    AI-Powered Marketing

    In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 29,99*
    Jeff Fromm: Marketing to Millennials, Buch

    Jeff Fromm, Christie Garton
    Marketing to Millennials

    Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 24,50*
    Philip Kotler: Marketing 6.0, Buch

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    Marketing 6.0

    Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a n…

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 27,28*
    : Humanism in Marketing, Buch

    Humanism in Marketing

    Humanism in Business Series

    This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 193,45*
    Peter A. Kruse: AI-Powered Marketing, Buch

    Peter A. Kruse
    AI-Powered Marketing

    In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 36,99*
    Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University): Foundations of Business, Buch

    Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University)
    Foundations of Business

    Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on t…

    sofort lieferbar
    Buch
    EUR 60,66*
    Rose Jia: Growth Marketing Strategy, Buch

    Rose Jia
    Growth Marketing Strategy

    Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

    lieferbar ab 31.12.2024.
    Buch
    EUR 53,04*
    Erin A. Snider: Marketing Democracy, Buch

    Erin A. Snider
    Marketing Democracy

    By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 57,34*
    Maria A. Rodas: Globally-Minded Marketing, Buch

    Maria A. Rodas, Carlos J. Torelli
    Globally-Minded Marketing

    This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities an…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 60,30*
    : Marketing and Sales Automation, Buch

    Marketing and Sales Automation

    Management for Professionals

    This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what result…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 69,33*
    : Disruptions, Diversity, and Ethics in Marketing, Buch

    Disruptions, Diversity, and Ethics in Marketing

    Springer Proceedings in Business and Economics

    As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 54,75*
    Kian Bakhtiari: Marketing for Social Change, Buch

    Kian Bakhtiari
    Marketing for Social Change

    Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

    sofort lieferbar
    Buch
    EUR 33,96*
    Kian Bakhtiari: Marketing for Social Change, Buch

    Kian Bakhtiari
    Marketing for Social Change

    Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 144,60*
    Manfred Bruhn: Customer-Dominant Logic, Buch

    Manfred Bruhn, Karsten Hadwich, Maxim Saleschus
    Customer-Dominant Logic

    Dieses Buches liefert einen strukturierten Überblick über die Customer-Dominant Logic und formuliert fundamentale Prinzipien, die die Basis für eine Neuausrichtung der kundenorientierten Unternehmensführu…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 69,99*
    Sarah Montano: Retail Marketing, Buch

    Sarah Montano
    Retail Marketing

    Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

    Erscheint bald
    Buch
    Micheal Davis: The ABC's of Digital Marketing for Beginners, Buch

    Micheal Davis
    The ABC's of Digital Marketing for Beginners

    Do you know that now it is the best time ever to become financially independent and create an online business? - Yes, you read it right; now it the time when smart people are making the right decisions. I…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 23,92*
    Micheal Davis: The ABC's of Digital Marketing for Beginners, Buch

    Micheal Davis
    The ABC's of Digital Marketing for Beginners

    Do you know that now it is the best time ever to become financially independent and create an online business? - Yes, you read it right; now it the time when smart people are making the right decisions. I…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 31,79*
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